Shop Natural Diamonds at Alson Jewelers

The mission of the Natural Diamond Council is to advance the integrity of the modern diamond jewelry industry and inspire, educate and protect the consumer.

Think You Know Diamonds? Meet Lily James in Botswana

Following the Journey of Natural Diamonds was Life-Changing for NDC’s Global Ambassador.

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Beyond the 4 Cs

The six members of the Natural Diamond Council have pledged to a common goal to safeguard the natural world and ensure sustainable management of precious natural resources—here’s how.

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Diamonds & Sustainability

A behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability. Here you will learn more about what industry leaders are doing to make sustainability a priority.

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